dave rife

Dave Rife, of the fourth generation to run White Castle, works anonymously on tonight’s episode of the hit TV show Undercover Boss. [1]

“White Castle” - Dave Rife, the owner of White Castle, goes undercover in his own company where he accidentally ruins thousands of hamburger buns after mishandling equipment in one of his bakeries, and also discovers low morale among his employees at a local factory, on UNDERCOVER BOSS, Sunday, Feb. 28 (9:00-10:00 PM, ET/PT) on the CBS Television Network. [2]

Participating companies whose chief executives go undercover in their own organization include White Castle (Dave Rife, Owner/Executive Board Member, pictured), Waste Management, Hooters and 7-Eleven. [3]

In June, Neeley worked alongside Dave Rife, a White Castle executive based in Columbus, for the reality television show ‘Undercover Boss,’ in which the heads of companies work in disguise alongside employees. [4]

Be sure to catch the next episode of The Amazing Race, only on CBS! [...] Catch the next episode of Undercover Boss, only on CBS! [5]

NOTE TO EDITORS: Photos are available on http://www.cbspressexpress.com/. [2]

HAMILTON - Dave Rife found himself behind the counter of a White Castle restaurant for a second time. [4]

Horatio and Delko must travel to Los Angeles when a secret from Jesse’s past may allow a killer to go free, on CSI: MIAMI, Monday, March 1, on CBS! [5]

There was no auditioning, scripting or pre-interviewing to find employees who might be more colorful or talkative, executive producer Eli Holzman said. [1]

Rose Neeley, a White Castle employee, was working the day Rife stopped by on a Sunday afternoon. [4]

Rife said any vulnerability to possible bad publicity is an acceptable risk, even if it leaves him feeling nervous. [...] “The opportunities started to come to us,” said Jamie Richardson, vice president of government and shareholder relations at White Castle, who is not related to the family who owns the company. [1]

Scott Pelley examines Chinese espionage activities; Also, Bob Simon reports on the Turkish/Armenian feud whether there was a genocide in 1915; Plus, Lesley Stahl profiles director, Kathryn Bigelow. [5]

The White Castle employees at the High Street store just found out weeks ago the filming was for the show. [4]

Sources:
[1] Forget TV publicity; co-owner of White Castle just wants to
[2] THE OWNER OF WHITE CASTLE, DAVE RIFE, GOES UNDERCOVER IN HIS
[3] Undercover Boss: Dave Rife, Owner/Executive Board Member of
[4] Undercover Boss’ works at Hamilton White Castle
[5] 102.5 KZOK Seattle’s ONLY Classic Rock Station! - CBS Video

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