skittles valentine
Team Skittles member EVB recently launched a year-long initiative recruiting fans to “Mob the Rainbow,” the latest component in the brand’s digital makeover. [1]
This year, Skittles and its army of Facebook followers schemed up a special surprise for one lucky lady-and she really could’ve used it. [2]
- Using its Facebook fan page with a membership of 3.7 million, Skittles’ “Valentine the Rainbow” lets users create a digital valentine for an unsuspecting, hand-picked meter maid, one of the most hated professions in the country and one that deserves some sweet lovin’. [3]
He then pulls out a bag of Skittles (Taste the Rainbow!) and asks her to be his Valentine! [4]
- Yea, yea, yea, That Belgian advertising agency strike. [3]
Message: Undefined index: HTTP_USER_AGENT on line 2954 in /web/htdocs/creativity3/classes/class.User.phpErrorException thrown within the exception handler. [1]
Recently, however, Mars appears to have begun removing gelatin from some of their products, including Skittles. [5]
This was a way to mobilize the candy’s 3.7 million fans for fun, on-brand web antics, actively engaging this base without forcing it. [...] The Post-Advertising Age is what’s now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over. [2]
Skittles is a brand of chewy fruit flavoured sweets currently produced and marketed by the Wm. [5]
Selena Gomez gets asked by Morgan of KIIS FM in Los Angeles to be his Valentine on Wednesday (February 3)! [4]
It’s part of the brand’s ongoing Mob the Rainbow experiment. [2]
The first effort debuted in a Facebook message to the candy fans, asking them to shower an unsuspecting meter maid with love. [1]
Subscribe to Adrants Daily and receive the daily contents of this site in your Inbox each business day. [3]
The plot was simple: bombard an unassuming meter maid (loathed on a daily basis) with boatloads of love. [2]
Sources:
[1] Login to Creativity Online - Creativity Online
[2] Skittles‘ Big Hug on Valentine’s Day
[3] Skittles Faced, Ad Week Opens, Wine-Loving Moms Get FB Love …
[4] Selena Gomez, Will You Be My Skittles Valentine? | Selena …
[5] Skittles (confectionery) - Wikipedia, the free encyclopedia