headline news
The purpose of a headline is to attract attention and usually to encourage the reading of the following copy (or, in the case of broadcast, to encourage the listener or viewer to keep listening or viewing). [...] The New York Times uses an unusually large headline to announce the Armistice with Germany at the end of World War I. [1]
The defense rested its case without calling Anthony to testify. [2]
Sentence, phrase, word, or group of words set in large, bold type on a newspaper front page or above a body of text on any page of a newspaper or magazine, or in a printed advertisement (or featured as part of a broadcast commercial). [...] While editor of The New Republic, Michael Kinsley began a contest to find the most boring newspaper headline. [...] A variety of techniques are used in designing headline copy, such as the offer of a reward, the promise of a product benefit, the asking of a question, or the use of key provocative words such as “new,” “amazing,” or “revolutionary.” [...] In print advertising, the headline is considered to be the most important element, because it invites the reader into the advertisement. [1]
Sources:
[1] headline: Definition, Synonyms from Answers.com
[2] CNN.com - Breaking News, U.S., World, Weather, Entertainment …