Burger King fries
Burger King said it plans to roll out new-and-improved French fries next week, raising the ante in an ongoing battle of upgraded menu items within the quick-service industry. [1]
The fries, now a bit wider in diameter than a No. 2 pencil, will be available in its more than 7,000 North American Burger King restaurants by December 5. [2]
Burger King said it made the new fries thicker, reduced sodium and added a coating that makes them crisper and keeps them hotter longer. [3]
- Burger King Corp, the second largest hamburger chain, has changed its french fry recipe for the first time since 1998 as competition from upstarts and traditional fast-food rivals mounts. [4]
“The competition to have good quality french fries is heating up,” said Darren Tristano, executive vice president at consulting firm Technomic, who recently tried the new Burger King fries. [2]
, executive vice president at consulting firm Technomic, who recently tried the new Burger King fries. [3]
Burger King says the new fries, now a bit wider in diameter than a No. 2 pencil, will be available by December 5. [5]
McDonald’s Corp’s french fries often take the top spot in customer surveys, but independents such as Five Guys Burgers and Fries, Smashburger and In-N-Out Burger have been dialing up the pressure. [2]
McDonald’s Corp’s french fries often take the top spot in customer surveys, but independents like Five Guys Burgers and Fries, Smashburger and In-N-Out Burger have been dialing up the pressure. [4]
Facebook helps you connect and share with the people in your life. [2]
Sources:
[1] Burger King to debut new fries | Nation’s Restaurant News
[2] Burger King launches thicker fries amid competition - WHNT
[3] Burger King launches thicker fries amid competition - Yahoo! News
[4] WABE: Burger King debuts thicker fries amid competition (2011-11 …
[5] Life Inc. - Burger King’s french fries get thicker