Generic Lipitor
For the last year, Pfizer has been laying the groundwork to combat the looming competition against Lipitor, forging deals with insurers, pharmacy benefit managers and patients to meet or beat the price of its generic replacements. [1]
Lipitor tablets are arranged around a bottle of the drug in this file photo, December 19, 2005. [2]
It’s not every day the best selling drug in history goes generic, but it’s happening for the 3.3 million patients, like Raj Chhikara, who depend on Lipitor to lower their cholesterol. [3]
Lipitor, the biggest-selling prescription drug of all time, generated sales of $10.7 billion last year. [4]
That’s the day that Lipitor, the most popular prescription drug in America, will become available in generic form. [3]
Some deals require pharmacies to reject prescriptions for low-cost generics, starting Thursday, and substitute a discounted name-brand Lipitor. [1]
Dr. Nieca Goldberg, medical director of the New York University Women’s Heart Program, said many of her patients have asked about the release of a generic Lipitor. [2]
This undated photo provided by by Watson Pharmaceuticals Inc., shows Atorvastatin Calcium tablets, or generic Lipitor, which is being sold under a deal with Pfizer. [5]
As it loses its patent for Lipitor, the top-selling cholesterol drug, on Wednesday, Pfizer is completing relationships and shoring up discounts - like a reduced co-payment of $4 a month versus the $10 customers would pay for many generic prescriptions. [1]
… if you search the Internet for “generic Lipitor” or “generic atorvastatin” (which is the generic name for Lipitor), you may find a number of companies selling it. [6]
Sources:
[1] Facing Generic Lipitor Rivals, Pfizer Battles to Protect Its Cash Cow
[2] Consumers Will Pay Half as Much for Generic Version of Lipitor
[3] Lipitor will be generic and much cheaper soon
[4] Generic Lipitor Goes on Sale This Week: A Users’ Guide
[5] Pfizer maneuvers to protect Lipitor from generics
[6] Generic Lipitor