Happy Meal toys
In 1992, McDonald’s withdrew their range of Happy Meal toys for the movie Batman Returns, after complaints from parents that the movie was unsuitable for children. [...] In July 2011, McDonald’s announced plans to make Happy Meals healthier, including the addition of apples. [...] She created what she called the “Menu Ronald” (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald’s stores. [...] Bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent’s food, everybody would be happier. [...] The company gave the development of the product to Bob Bernstein, founder and CEO of Bernstein-Rein Advertising, an agency that has counted McDonald’s as a key client since 1967. [1]
Please enter valid zipcode or select a valid popular city. [...] Where results contain multi-variation listings, the item counts on the page are inclusive of all matching variations that are available. [2]
On November 2, 2010, the San Francisco Board of Supervisors passed a law requiring that children’s meals sold in restaurants must meet certain nutritional standards before they could be sold with toys, to reduce triggering of childhood obesity. [...] In 1977, the McDonald’s store owner clients who regularly met with Bernstein were looking for ways to create a better experience for families with kids. [...] Between 1995 and 2006, this was usually a Disney movie (Disney movie themes had also been used earlier, but sporadically). [1]
Sources:
[1] Happy Meal - Wikipedia, the free encyclopedia
[2] happy meals toys | eBay